No ads. No tracking. No algorithms. It's on the bottom of every page for a reason — it's a promise, not a slogan. Here's exactly what it means.
No ads. No tracking. No algorithms. It's on the bottom of every page for a reason — it's a promise, not a slogan. Here's exactly what it means.
We don't run ads.
No banners, no pop-ups, no sponsored content disguised as advice, no affiliate funnels. The page you're reading is the whole page.
We don't track you across the web.
No Google or Facebook trackers. No retargeting pixels following you to other sites. No third-party advertising cookies building a profile of you. We don't participate in the surveillance-ad economy at all.
We never sell or rent your data.
Not to advertisers, not to data brokers, not to anyone. It isn't a loophole we're saving for later — selling your data is not our business model. We're funded by people who pay for the tools, full stop.
No algorithm decides what you see.
No engagement-maximizing feed, no manipulation, no "you might also be afraid of." You choose what to look at; we just organize it clearly.
Your most sensitive data stays on your device.
Your readiness profile, your plans, your exact location — that lives in your browser, first. Your precise location is computed locally and never leaves your device. For data that is sent to our servers, it is end-to-end encrypted — so we couldn't read it even if someone tried to make us.
Honesty cuts both ways, so here's the small stuff we handle:
That's it. The full, formal details are in the Privacy Policy.
So you never have to wonder what the catch is: subscriptions. People who find the tools valuable pay for them, and that pays for everything. Gear we mention is honest review — bought with our own money, no paid links. No ads, no data sales, no hidden incentives bending what we tell you.
Preparedness is personal. The details of how ready you are — and where you live — are exactly the kind of information that shouldn't be harvested and sold. We think the right way to earn your trust is the obvious one: don't collect what we don't need, don't track what isn't our business, and make money the honest way.
If we ever change any of this, we'll say so plainly — not bury it in an update.
